Andre Johnson is head of business development at The Virtual Reality Company (VRC). He brings a wealth of deep expertise and industry relationships having built a strong track record within the entertainment industry. At VRC, Andre builds and drives key relationships with partners, influencers and stakeholders and is a pivotal player in bringing VRC’s vision to life through progressive technical and creative collaborations.
Before joining VRC, Andre spent almost twenty years driving business strategy, vision and marketing initiatives for some of the most prominent entertainment companies and celebrity brands in the US. His unique talents have merged traditional business and creative processes to inspire people and key audiences in meaningful ways.
Andre’s work has been instrumental in creating new platforms and initiatives for Magic Johnson Enterprises and sourcing hot new artists for record label, Elektra Entertainment. As a producer at Hydra Entertainment, he creatively harnessed story development and visualization techniques to create comprehensive media properties.
Andre’s business expertise has also demonstrably impacted bottom lines. While serving as executive vice president at Magic Johnson Enterprises, Andre implemented improved processes and management methods that generated higher ROI. He also increased revenue by building new initiatives and enhancing existing partnerships.
As an analyst at Canyon Capital Realty Advisors, Johnson maximized returns for assets through analysis of property efficiencies and strategically identifying opportunities for improved performance.
Andre has also served as vice chair of the honorary committee for the Los Angeles Minority Business Opportunity Center under the direction of former Mayor Antonio Villaraigosa. The committee empowers small minority-owned businesses to earn contracts on public and private sector projects.
In 2009 Andre began collaborating with Rusty Gray and Cliff Gober, bringing his talents, expertise and industry relationships to Jericho Films Entertainment. Andre continues to be a key factor in the creating and development of the extremely diverse slate of films and television projects at Jericho Films Entertainment.